If you read the last post, you might found that I left a little hint at the very last picture on what I'm going to talk about next.
After the successful case of Chipotle, food and drink companies started to dive in this market. Taking the example of Starbucks, a lot of people actually keep on guessing what their app would be like. Last year in September, they finally released their very first mobile app. And while Chipotle said they will try to work on blackberry and Android apps, Starbucks released 2 iphone apps and 1 blackberry app.
The myStarbucks iPhone app below allows you to locate the nearest stores, customize your own beverage, find food, coffee beans, and check their nutrition details (Calories, total fat... yikes!)
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| myStarbucks iPhone app |
The Starbucks Card Mobile App for iPhone and Blackberry below can be used in Canada, UK, and US. You can log in by your Starbucks Rewards Card, find the nearest participated store, purchase by showing the barcode to the cashier, and check your available balance.
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| Starbucks Card Mobile App for iPhone (2 in the left) and Blackberry (2 in the right) |
Although their mystarbucks app do achieve an average 4.5/5 score from 54,530 ratings, and 4.5/5 stars from 9,879 ratings for their Starbucks Card iPhone app, I actually think they still need improvement.
First of all, why do you have to make two separate apps when you could try to synchronize them together? For me, my iPhone is already flooded with all kinds of applications, the last thing I want to do is to add potentially redundant apps. As a matter of fact, you can let the customers to choose to log in or not through the "myStarbucks" app alone. Or, just have two "same app" which is simply like the "lite or full" version for the customers to choose which to download.
Secondly, although the Starbucks Card iPhone app is cool enough to let you scan the barcode to pay through iPhone (check video below), I don't really think this is as good as the Chipotle paying function.
To begin with, it requires you to have one of those Starbucks "debit" card. I go to Starbucks every now and then but I never have one of those card. So it comes to the fact that I can't pay through my own credit card like Chipotle. Therefore, I cannot just go into the store, give my name, take my drink and walk away immediately. I still need to go through the paying process, and I'm not sure about if I could skip the line. (Again, since I don't have a starbucks loyalty card.)
Thirdly, before Starbucks launched their official application, people are guessing and designing their own Starbucks apps. I actually like Genoco by Phil Lu's design better! While both of them can customize your own drink, in my opinion Genoco has a more straight forward platform and you can just add some additional requirements in the note.
On the other hand, you have to actually go through every single category separately (coffee, milk, syrups, toppings, preparation...etc.) in the Starbucks official app. Maybe the reason is because they can easily calculate the calories this way. Still, I think its way too complicated. You can take a look below and tell me how you think.
If I would like to customize a drink, here are the steps I needed to go through.
Okay, after all of the above steps, I just realize the java chip frappuccino I always got equals 560 calories... ahem...... SWEET!
P.S
To find the references, please simply click on the words highlighted yellow to go to the original source.
First of all, why do you have to make two separate apps when you could try to synchronize them together? For me, my iPhone is already flooded with all kinds of applications, the last thing I want to do is to add potentially redundant apps. As a matter of fact, you can let the customers to choose to log in or not through the "myStarbucks" app alone. Or, just have two "same app" which is simply like the "lite or full" version for the customers to choose which to download.
Secondly, although the Starbucks Card iPhone app is cool enough to let you scan the barcode to pay through iPhone (check video below), I don't really think this is as good as the Chipotle paying function.
retrieved from http://www.youtube.com/watch?v=TJq0pFJ3fLY&feature=related
To begin with, it requires you to have one of those Starbucks "debit" card. I go to Starbucks every now and then but I never have one of those card. So it comes to the fact that I can't pay through my own credit card like Chipotle. Therefore, I cannot just go into the store, give my name, take my drink and walk away immediately. I still need to go through the paying process, and I'm not sure about if I could skip the line. (Again, since I don't have a starbucks loyalty card.)
Thirdly, before Starbucks launched their official application, people are guessing and designing their own Starbucks apps. I actually like Genoco by Phil Lu's design better! While both of them can customize your own drink, in my opinion Genoco has a more straight forward platform and you can just add some additional requirements in the note.
 |
| iPhone + Starbucks created by Genoco. Retrieved from http://www.genoco.com/link/interactive_iphone+starbucks.html |
On the other hand, you have to actually go through every single category separately (coffee, milk, syrups, toppings, preparation...etc.) in the Starbucks official app. Maybe the reason is because they can easily calculate the calories this way. Still, I think its way too complicated. You can take a look below and tell me how you think.
If I would like to customize a drink, here are the steps I needed to go through.
Okay, after all of the above steps, I just realize the java chip frappuccino I always got equals 560 calories... ahem...... SWEET!
P.S
To find the references, please simply click on the words highlighted yellow to go to the original source.
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